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Facebook Marketing All in One For Dummies, 2nd Edition

日期: December 2012

ISBN: 9781118466780

页数: 696

语言: English

出版社: For Dummies

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Book Description

Great new edition covers what you need to know for successful Facebook marketing

Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.

  • Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns
  • Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing
  • Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more

Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

From the Back Cover
9 books in 1

  • Joining the Facebook Marketing Revolution
  • Claiming Your Presence on Facebook
  • Adding the Basics
  • Building, Engaging, Retaining, and Selling
  • Understanding Facebook Applications
  • Making Facebook Come Alive
  • Advanced Facebook Marketing Tactics
  • Facebook Advertising
  • Measuring, Monitoring, and Analyzing

Want millions to know about your business? Market it on Facebook!

Facebook has nearly a billion active users. Talk about marketing opportunities! This book shows why your business needs a Facebook presence, how to set up a powerful Page, ways to engage your customers, great marketing and advertising opportunities, and how to analyze your results. Use Facebook for customer service, relationship building, and much more.

  • Meet your customer — define and identify your ideal audience and engage your customers one on one
  • It’s business — set up a business or community Page and get your business and personal Profiles working together
  • The social stuff — post YouTube links, import blog posts, connect your page to Twitter, and add social plugins
  • Engage ‘em — boost your Page’s visibility, create posts that get attention, use links, and thank your key enthusiasts
  • Apps offer an edge — use iFrame apps to add custom tabs to your Page
  • Involve your audience — build buzz with events and contests
  • Reach them with ads — learn about Facebook’s advertising system and how to create ads that work
  • Measure success — explore tools that help you measure, monitor, and analyze how your plan is working

Open the book and find:

  • Why Facebook also works for B2B
  • Ways your personal Profile can support your business
  • Some simple rules for a powerful marketing plan
  • Tips for posts with punch
  • How to move your e-commerce to Facebook
  • Existing apps you can use for marketing
  • Help designing a contest
  • Ideas for using Facebook Deals

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